Controversial idea?

Ok here's an idea scrap the I.T. department and Marketing department and replace both of them with a new department called "Communications". Next hardwire your clients and suppliers into the new 'coms dept' by destroying  your call centers and accounting bouncers by replacing them with wikis, blogs and home brewed social software build on web/Saas APIs. Have the folks who used to work in marketing participate in and enable blogs (not just yours, the whole sphere). Fire the PR company, use the money to hire good bloggers and evangelists . Have the Folks formerly know as 'The I.T. dept' build and run wikis and the locally brewed social software, have them report to the bloggers. What about the legacy I.T. ? Skeleton staff it or outsource it, but slowly and surely move away from it as fast as possible. Next transform your business into a purple cow, which will surely happen as you actually learn what the market place actually needs and desires. No really! think about it, I'm deadly serious......

What do you think, will it work?

P.S. if you need any help just give us a shout..