Near perfect service example
To me EchoSign represents a near perfect example of how to create a successful service for the internet platform. Their execution has been excellent and from day one they have really focused on solving a particular class of problem.
In contrast many services that pass across my radar seem to make the critical mistake of either not solving something that needs solving or worse trying to solve to many things. In fact the latter tends to change the service offering into a platform which puts them up against the big boys where they can easily be outgunned.
EchoSign has not done this here is what they have done that I think is a good service solution recipe:
- Find a solve a basic business problem - Tracking and signing of colloborative documents
- Ensure there is a prolific market - Businesses trading contracts/agreements etc..
- Make the solution simple - EchoSign execute this perfectly, anyone can use this
- Provide an open API early on - They did this which allowed mashups and service integration
- Partner and integrate with other service providers - These guys have done this better than any other emergent service out there
- Realise you are part of a new eco system - No service should be an island or platform
- Get attention - check out their press and blog or do a search on Technorati for them.
Thus I would have to give EchoSign an A+ and an example to follow, anyone else out there got a star service that they put put into this kind of execution bracket?