Here comes the revolution

Wow this is so cool checkout CRM for Google from Etelos, this is shere marketing brilliance. I have spoken before about modular components (gadgets)  forming business solutions before, but these guys take the biscuit not only leveraging Google's goodies but on there own turf. It will be interesting to see how Google responds to this, they may not like the use of their name, although what is being done here is something they are encouraging with their tools. I think it's pretty cool and obviously the future, question is that it may just be a little close to the bone for Google, lets see. Thanks for the heads up from Richard MacManus. 

What are their chances with this one? is this fair game? How far can it go?