AdBase - what the hell is that?

Well I made it up (Al here), it's what you get when you take AdSense and GoogleBase and mash them up in a hypothetical manner. But lets move forward into the future (not to far though) and imagine what AdBase could be like.

I would first assume that the two pieces had been fused and an API is provided using Atom, not because I like it or anything political, it's just a good candidate given Google's history.

Now the scenario is I have a web application/service/site whatever, its revenue is generated primarily from advertising just like before, but now I use AdBase rather than AdSense (I have just switched). In this case the site is just a blog with very high traffic (It's my dream I can do this ok!) that pays quite well (It could be any web 2.0 thing really).

But it is not paying well enough for me, google's AdSense was pretty cool , but the ads where not really geared toward my audience (too generic), so my ad revenue per participant/reader/suscriber was very low.

Now however I am using AdBase, my blog is part of a new generation of blogging software (web 2.0 platform) using GoogleBase as its backend store (via atom) . GoogleBase backend gives me all sorts of metadata benefits to my blog such as : search, posts by category (calculated by google's AI), Googles GB ontologies, social ratings on subject matter my posts cover with all related posts from others in the blogoshpere and beyond, how hot my post is (in a meme/attention sense), attention stats, analytics... the list goes on. But now with AdBase I can be very specific about my contextual advertising, I can specify that a lot of my readers are geeky and or love web 2.0 stuff (Actually google already knows this, as it knows them..). I can hand tags etc to AdBase with each post that make my advertising much more contextual than it could ever be before, I can also use my Attention credits to buy a little more audience if I think it's a prime post and use the higher paying ads.

In fact I believe pretty soon the contextual sensitivity of the advertising will actually approach my own editorial creativity, in that it is actually finding other posts and input from other bloggers (as i research my post with google's tools) to actually insert into my posts! Sure they are paying the new micropayment currency of AdCents (for their AdWords inclusion), but this just comes out of their own AdCents Wallets or is that AdSense Wallets...

I think you get the picture .. thoughts?

Just to show I can remix further :- GoogleSense or BaseSense are other possibilities ;)

Sorry back down to earth again now.... must stop thing about G

Technorati Tags: AdBase, AdSense, API, Folknology, Google, memes, web2.0